Privacy Policy

We appreciate your visit to our website and thank you for your interest in our company,
our products and our web pages. Protecting your privacy when using our web pages is
important to us.

Privacy Policy

1) Basic Information on the Collection and Handling of Personal Data
1.1 Our privacy policy was last edited in December 2019.
1.2 When using the website of our company PURCRAFT GmbH for information only, i.e. if
you do not register or otherwise provide us with information, we only collect data that
your browser transmits to our server (so-called „server log files“). When you visit our
website, we collect the following data that is technically necessary for us to display the
website to you:
Our visited website
Date and time at the moment of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)
2) What personal information do we collect from the people that visit our blog,
website or app?
2.1 When ordering or registering on our site, as appropriate, you may be asked to enter
your name, email address, mailing address, phone number, credit card information,
social security number or other details to help you with your experience.
2.2 We collect information from you when you register on our site, place an order,
subscribe to a newsletter, respond to a survey, fill out a form, use Live Chat, open a
Support Ticket or enter information on our site.
3) How do we use your information?
We may use the information we collect from you when you register, make a purchase,
sign up for our newsletter, respond to a survey or marketing communication, surf the
website, or use certain other site features in the following ways:
– To personalize your experience and to allow us to deliver the type of content and
product offerings in which you are most interested
– To improve our website in order to better serve you
– To allow us to better service you in responding to your customer service requests.
– To administer a contest, promotion, survey or other site feature.
– To quickly process your transactions
– To ask for ratings and reviews of services or products
– To follow up with them after correspondence (live chat, email or phone inquiries)
4) How do we protect your information?
4.1 Our website is scanned on a regular basis for security holes and known
vulnerabilities in order to make your visit to our site as safe as possible. We use regular
Malware Scanning.
4.2 Your personal information is contained behind secured networks and is only
accessible by a limited number of persons who have special access rights to such
systems, and are required to keep the information confidential. In addition, all
sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL)
technology. We implement a variety of security measures when a user places an order
enters, submits, or accesses his information to maintain the safety of your personal
information. All transactions are processed through a gateway provider and are not
stored or processed on our servers.
5) Cookies
In order to make your visit to our website attractive and to enable the use of certain
functions, we may use so-called cookies on various pages and similar tracking
technologies. Cookies are small text files that are stored on your end device. Some of
the cookies we use are deleted after the end of the browser session, i.e. after closing
your browser (so-called session cookies). Other cookies remain on your terminal and
enable us or our partner companies (third-party cookies) to recognize your browser on
your next visit (persistent cookies). If cookies are set, they collect and process specific
user information such as browser and location data as well as IP address values
according to individual requirements. Persistent cookies are automatically deleted after
a specified period, which may vary depending on the cookie.
In some cases, cookies are used to simplify the ordering process by saving settings (e.g.
remembering the content of a virtual shopping basket for a later visit to the website). If
personal data are also processed by individual cookies set by us, the processing is
carried out in accordance with Art. 6 (1) point b GDPR either for the execution of the
contract or in accordance with Art. 6 (1) point f GDPR to safeguard our legitimate
interests in the best possible functionality of the website and a customer-friendly and
effective design of the page visit.
We work together with advertising partners who help us to make our website more
interesting for you. For this purpose, cookies from partner companies are also stored on
your hard drive when you visit our website (third-party cookies). You will be informed
individually and separately about the use of such cookies and the scope of the
information collected in each case within the following sections.
Please note that you can set your browser in such a way that you are informed about
the setting of cookies and you can decide individually about their acceptance or exclude
the acceptance of cookies for certain cases or generally. Each browser differs in the way
it manages the cookie settings. This is described in the help menu of each browser,
which explains how you can change your cookie settings. You will find these for the
respective browsers under the following links:
– Internet Explorer :
https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-mana
ge-cookies
– Firefox: https://www.mozilla.org/en-US/privacy/websites/#cookies
– Chrome:
https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl
=en
– Safari:
https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri1147
1/mac
– Opera: https://help.opera.com/en/latest/web-preferences/#cookies
Please note that the functionality of our website may be limited if cookies are not
accepted.
6) Transfer of Data
6.1 We do not sell, trade, or otherwise transfer to outside parties your personal date,
unless we provide you with advance notice. This does not include website hosting
partners and other parties who assist us in operating our website, conducting our
business, or serving our users, so long as those parties agree to keep this information
confidential.
Your consent to this privacy policy followed by your submission of such information
represents your agreement to that transfer. You have the right to request that we stop
transferring your personal information to third parties (right to opt out)
6.2 We will take all the steps reasonably necessary to ensure that your data is treated
securely and in accordance with this Privacy Policy and no transfer of your personal data
will take place to an organization or a country,unless there are adequate controls in
place including the security of your data and other personal information.
7) Disclosure of Data for Law Enforcement
Under certain circumstances, we may be required to disclose your personal data if
required to do so by law or in response to valid requests by public authorities (e.g. a
court or a government agency).
8) Processing of Data for the Purpose of Order Handling
The personal data collected by us will be passed on to the transport company
commissioned with the delivery within the scope of contract processing, insofar as this is
necessary for the delivery of the goods. We will pass on your payment data to the
commissioned credit institution within the framework of payment processing, if this is
necessary for payment handling. If payment service providers are used, we explicitly
inform you of this below.
9) Use of Videos
9.1 Use of Vimeo Videos
On our website, plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street,
New York, New York 10011, USA are embedded. When you access a page of our website
that contains such a plugin, your browser establishes a direct connection to Vimeo’s
servers. The content of the plugin is transmitted by Vimeo directly to your browser and
integrated into the page. Through this integration, Vimeo receives the information that
your browser has called up the corresponding page of our website, even if you do not
have a Vimeo account or are not currently logged in to Vimeo. This information
(including your IP address) is transmitted directly from your browser to a Vimeo server in
the USA and stored there.
If you are logged in to Vimeo, Vimeo can immediately assign your visit of our website to
your Vimeo account. If you interact with the plugins (e.g. pressing the start button of a
video), this information is also transmitted directly to a Vimeo server and stored there.
If you do not want Vimeo to assign the data collected via our website directly to your
Vimeo account, you must log out of Vimeo before visiting our website.
The purpose and scope of the data collection and the further processing and use of the
data by Vimeo as well as your related rights and privacy settings can be found in
Vimeo’s privacy policy: https://vimeo.com/privacy
9.2 Use of YouTube Videos
This website uses the YouTube embedding function for display and playback of videos
offered by the provider YouTube, headquartered in 901 Cherry Avenue San Bruno.
California. United States.
To this end, the extended data protection mode is used to ensure, according to provider
information, that user information will only be stored once the playback function of the
video is started. When the playback of embedded YouTube videos is started, the
provider sets „YouTube“ cookies in order to collect information about user behavior.
According to indications from YouTube, the use of those cookies is intended, among
other things, to record video statistics, to improve user-friendliness and to avoid
improper actions. If you are logged in to Google, your information will be directly
associated with your account when you click on a video. If you do not wish to be
associated with your profile on YouTube, you must log out before activating the button.
Google saves your data (even for users who are not logged in) as usage profiles and
evaluates them.
Regardless of whether the embedded video is played back, a connection to the Google
network „double click“ is established when visiting this website. This may trigger further
data processing beyond our control.
Further information on YouTube’s privacy policy can be found in the provider’s data
protection declaration at: www.google.com/policies/privacy/.
10) Remarketing
Remarketing
– Google AdSense
We have implemented Remarketing with Google AdSense. Users can set preferences for
how Google advertises to you using the Google Ad Settings page. Alternatively, you can
opt out by visiting the Network Advertising Initiative Opt Out page or by using the
Google Analytics Opt Out Browser add on.
– Google Ads (AdWords)
Google Ads (AdWords) remarketing service is provided by Google Inc. You can opt-out of
Google Analytics for Display Advertising and customize the Google Display Network ads
by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on –
https://tools.google.com/dlpage/gaoptout\- for your web browser. Google Analytics
Opt-out Browser Add-on provides visitors with the ability to prevent their data from
being collected and used by Google Analytics.
For more information on the privacy practices of Google, please visit the Google Privacy
and terms web page: https://policies.google.com/privacy?hl=en
– AppNexus
AppNexus remarketing service is provided by AppNexus Inc. You can opt-out of
AppNexus remarketing by visiting the Privacy & the AppNexus Platform web page:
https://www.appnexus.com/platform-privacy-policy#choices
For more information on the privacy practices of AppNexus, please visit the AppNexus
Platform Privacy Policy web page: https://www.appnexus.com/platform-privacy-policy
– AdRoll
AdRoll remarketing service is provided by Semantic Sugar, Inc. You can opt-out of AdRoll
remarketing by visiting this AdRoll Advertising Preferences web page:
[http://info.evidon.com/pub_info/573?v=1&nt=1&nw=false](http://info.evidon.
com/pub_info/573?v=1&nt=1&nw=false)
For more information on the privacy practices of AdRoll, please visit the AdRoll Privacy
Policy web page: http://www.adroll.com/about/privacy
– Bing Ads Remarketing
Bing Ads remarketing service is provided by Microsoft Inc. You can opt-out of Bing Ads
interest-based ads by following their instructions:
https://advertise.bingads.microsoft.com/en- us/resources/policies/personalized-ads
You can learn more about the privacy practices and policies of Microsoft by visiting their
Privacy Policy page: https://privacy.microsoft.com/en-us/PrivacyStatement
– Facebook
Facebook remarketing service is provided by Facebook Inc. You can learn more about
interest-based advertising from Facebook by visiting this page:
https://www.facebook.com/help/164968693837950
To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook:
https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioural Advertising
established by the Digital Advertising Alliance. You can also opt-out from Facebook and
other participating companies through the Digital Advertising Alliance in the USA
http://www.aboutads.info/choices/ or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data
Policy: https://www.facebook.com/privacy/explanation
– Perfect Audience
Perfect Audience remarketing service is provided by NowSpots Inc. You can opt-out of
Perfect Audience remarketing by visiting these pages: Platform Opt-out
(http://pixel.prfct.co/coo) and Partner Opt-out (http://ib.adnxs.com/optout).
For more information on the privacy practices of Perfect Audience, please visit the
Perfect Audience Privacy Policy & Opt-out web page:
https://www.perfectaudience.com/privacy/index.html
– Pinterest
Pinterest remarketing service is provided by Pinterest Inc. You can opt-out from
Pinterest’s interest-based ads by enabling the „Do Not Track“ functionality of your web
browser or by following Pinterest instructions:
http://help.pinterest.com/en/articles/personalization-and-data.
You can learn more about the privacy practices and policies of Pinterest by visiting their
Privacy Policy page: https://about.pinterest.com/en/privacy-policy
– Twitter
Twitter remarketing service is provided by Twitter Inc. You can opt-out from Twitter’s
interest-based ads by following their instructions:
https://support.twitter.com/articles/20170405
You can learn more about the privacy practices and policies of Twitter by visiting their
Privacy Policy page: https://twitter.com/privacy
11) Web Analysis Services
11.1 Google Analytics
We use Google Analytics and third-party cookies such as DoubleClick cookie. We, along
with third-party vendors such as Google use first-party cookies (such as the Google
Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other
third-party identifiers together to compile data regarding user interactions with ad
impressions and other ad service functions as they relate to our website.
Users can set preferences for how Google advertises to you using the Google Ad
Settings page. Alternatively, you can opt out by visiting the Network Advertising
Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
11.2 Inspectlet
On this website, data is collected and stored using technologies of the web analysis
service „Inspectlet“, operated by the service provider Inspectlet, Santa Clara, USA
(www.inspectlet.com). Pseudonymized user profiles can be created and evaluated from
this data for the same purpose. To this end, cookies may be used. Cookies are small text
files that are stored locally in the cache of the visitor’s Internet browser. The cookies
allow, among other things, the internet browser to be recognized.
The information generated by cookies in a pseudonymous user profile is not used to
personally identify the visitor to this website and is not merged with personal data about
the holder of the pseudonym.
If you do not agree to the storage and analysis of this data arising from your visit to our
website and if you would like to deactivate that data for the future, you can disable the
use of cookies and thus prevent your participation in tracking.
If you want to object to the collection and storage of your visitor data for the future, you
can obtain an opt-out cookie from Inspectlet under the following link;
https://www.inspectlet.com/optout
This ensures that no visitor data from your browser will be collected and stored by
Inspectlet in the future.
The opt-out cookie is set by Inspectlet.
11.3 Mixpanel
Mixpanel is a web analytics service. To opt out of Mixpanel service, please visit this
page: https://mixpanel.com/optout.Their privacy policy can be viewed at:
https://mixpanel.com/terms/
11.4 Piwik/Matomo
Piwik/Matomo is a web analytics service. Their Privacy Policy can be viewed at:
https://matomo.org/privacy-policy
11.5 Statcounter
Statcounter is a web analytics service. Their Privacy Policy can be viewed at:
https://statcounter.com/about/legal
12) California Online Protection Act (CALOPPA)
We comply with the California Online Protection Act (CALOPPA). However, we do not
honor “DO NOT TRACK (“DNT”). CNT is a preference you set in your browser to inform
websites that you do not want to be tracked.
13) Fair Information Practices
13.1 In order to be in line with Fair Information Practices we will take the following
responsive action: Should a data breach occur we will notify you via email within 7
business days.
13.2 We also agree to the Individual Redress Principle which requires that individuals
have the right to legally pursue enforceable rights against data collectors and
processors who fail to adhere to the law. This principle requires not only that individuals
have enforceable rights against data users, but also that individuals have recourse to
courts or government agencies to investigate and/or prosecute non-compliance by data
processors.
14) CAN SPAM ACT
We comply with the CAN SPAM Act. The CAN SPAM Act is a law that sets the rules for
commercial e-mails, establishes requirements for commercial messages, gives
recipients the right to have emails stopped from being sent to them, and spells out
tough penalties for violations.
We collect your email address in order to:
Send information, respond to inquiries, and/or other requests or questions. Process
orders and to send information and updates pertaining to orders. Send you additional
information related to your product and/or service market to our mailing list or continue
to send emails to our clients after the original transaction has occurred.
To be in accordance with CANSPAM, we agree to the following:
Not use false or misleading subjects or email addresses. Identify the message as an
advertisement in some reasonable way. Include the physical address of our business or
site headquarters. Monitor third-party email marketing services for compliance, if one is
used. Honor opt-out/unsubscribe requests quickly.
15) Children’s Privacy
We do not address anyone under the age of 18 („Children“).
We do not knowingly collect personally identifiable information from anyone under the
age of 18. If you are a parent or guardian and you are aware that your child has
provided us with personal data, please contact us. If we become aware that we have
collected personal data from children without verification of parental consent, we take
steps to remove that information from our servers.
16) Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes
by posting the new Privacy Policy on this page.
We will let you know via email and/or a prominent notice on our Service, prior to the
change becoming effective and update the „effective date“ at the top of this Privacy
Policy.
You are advised to review this Privacy Policy periodically for any changes.
Changes to this Privacy Policy are effective when they are posted on this page.
17) Information on Customer Rights according to the California Consumer
Privacy Act (CCPA)
– You have the right to request that we stop transferring your personal information to
third parties (right to opt out)
– You have the right to know which of your personal data we collect and how and why we
use collected personal data collected (right to notice)
– You have the right to request that we disclose what personal data we have collected on
you int the past twelve months (rights to disclosure)
– You have the right to request that we delete personal information we have collected on
you in the past twelve months (right to deletion). There are certain exceptions to this
deletion right, e.g. if the personal information is necessary for a business to detect
security incidents, exercise free speech, engage in public or peer-reviewed studies or
comply with legal obligations.
– If you decide to exercise your right to opt out of having transferred your personal
information to third parties, you are protected by the CCPA rights from getting lower
quality services or higher prices because of your decision to opt out.
18) Contact
You can find our contact address in our legal notice.